Dr. Chi-Hua Wang
@chihuawang
Dr. Chi-Hua Wang
@chihuawang
Let’s first focus on the basics. There are four key “tests” that determine if communication is effective. We’ll begin with two: The physical ability to pass the information (can or can’t) The willingness to pass it (will or won’t) ... The quality of the message (accurate, complete, timely, relevant) The receipt of the information (able or unable to
... See moreMeasure Communication Effectiveness
Your "toolkit" to expand ideas:
1. Tips
2. Stats
3. Steps
4. Stories
5. Quotes
6. Benefits
7. Lessons
8. Reasons
9. Mistakes
10. Examples
11. Questions
12. Resources
13. Frameworks
Use this to effortlessly turn short-form content into long-form content.
Works on any platform.
DEMYSTIFYING ATTRIBUTION IN MARKETING
Introduction: Understanding Marketing Attribution
Chapter 1: The Basics of Attribution
Chapter 2: Starting Simple - Pixel Attribution
Chapter 3: Enhancing Your Attribution Process with Tags
Chapter 4: When to Consider Statistical Methods of Attribution
Chapter 5: Building a Comprehensive Attribution Strategy
Conclusion: Simplifying Attribution Step-by-Step
我認為「日課」翻譯成「Daily Practice」最恰當
但我還想要日課那種「無喜無悲」的感覺
The paradox of mastery:
The beginner strives to be a master.
The master remains a beginner.
Just start.
Start slow if you have to.
Start small if you have to.
Start privately if you have to.
Just start.
Mindset to play different role at the same day
這裡提到maker使用時間的顆粒度是一整個半天
而Manager則是以小時為單位
我如何有效結合這兩種角色的schedule
一個是走多個project, 交給不同的人去執行
這樣就能既作為manager, 也能做maker
然而,自己親手去做整個project的maker還是能帶來更大的成就感
Scale the creativity, the interaction, the inspiration
Using perspective as a form of framing makes a great deal of sense. It shapes how we see the world and how we interpret events. Take probabilistic events as an example: different schools of thought define and quantify probability in different ways, which leads to different expected values, different ways of measuring uncertainty, and consequently
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