Dr. Chi-Hua Wang
@chihuawang
Dr. Chi-Hua Wang
The guide simplifies marketing attribution by exploring key technologies, including pixels, cookies, tags, and statistical methods, to help marketers optimize their strategies and enhance campaign performance effectively.
LinkDEMYSTIFYING ATTRIBUTION IN MARKETING
Introduction: Understanding Marketing Attribution
Chapter 1: The Basics of Attribution
Chapter 2: Starting Simple - Pixel Attribution
Chapter 3: Enhancing Your Attribution Process with Tags
Chapter 4: When to Consider Statistical Methods of Attribution
Chapter 5: Building a Comprehensive Attribution Strategy
Conclusion: Simplifying Attribution Step-by-Step
For Aristotle, this all links to his account of what makes someone “wealthy.” Wealth is not defined by the number of things we have, be that assets or money in the bank. Instead, it comes from having lots of things that are useful to you. It means being able to enjoy various activities because of what you have. As Aristotle writes, “Being wealthy... See more
Big Think • Here's what Aristotle thought it meant to be truly wealthy
Wealth 是使用而不是持有
“Wealth is the power to choose.
Financial wealth is the power to choose how to spend money.
Social wealth is the power to choose who to hang out with.
Time wealth is the power to choose how to spend your day.
Mental wealth is the power to choose how to spend your attention.”
Financial wealth is the power to choose how to spend money.
Social wealth is the power to choose who to hang out with.
Time wealth is the power to choose how to spend your day.
Mental wealth is the power to choose how to spend your attention.”
James Clear • 3-2-1: Creative Ideas, Wealth, and Making Life a Celebration | James Clear
各種不同的財富，感覺是做出有效決策的能力
If you were to prioritize one thing, this is it. For you: "Slumber Party" – our most popular collection on the Open app. Let's sleep, together.
instagram.com的確，要Prioritize Sleep 相當重要！一個困難點，就是大腦醒得早，但身體還很累.
feasible. The process starts by writing out the obvious steps a user would normally take to complete the action. Make it detailed. List each physical and mental piece of work that’s required,
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
要建立feasible的系統，要把內容與步驟很具體的寫出來
There is one reliable sign if you managed to structure your workflow according to the fact that writing is not a linear process, but a circular one: the problem of finding a topic is replaced by the problem of having too many topics to write about.
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
寫作不是線性的而是循環的。
你總是可以找到新的焦點然候再寫一篇
The future of making art favors taste over skill, and will continue to do so indefinitely until it is effectively 100% taste.
Emmett Shearx.comFuture Art Making favors taste over skill.
Most powerful people are on the manager's schedule. It's the schedule of command. But there's another way of using time that's common among people who make things, like programmers and writers. They generally prefer to use time in units of half a day at least. You can't write or program well in units of an hour. That's barely enough time to get... See more
paulgraham.com • Maker's Schedule, Manager's Schedule
Mindset to play different role at the same day
這裡提到maker使用時間的顆粒度是一整個半天
而Manager則是以小時為單位
我如何有效結合這兩種角色的schedule
一個是走多個project, 交給不同的人去執行
這樣就能既作為manager, 也能做maker
然而，自己親手去做整個project的maker還是能帶來更大的成就感
Creating Your 1-Person Publishing Empire
Most creators publish their newsletters once and then let them slowly gather dust in their “Newsletter Archive” (which, by the way, no one ever reads).
But what if you could take these newsletters and republish them on Amazon to monetize them over and over again?
This is a publishing (or should we say... See more
Most creators publish their newsletters once and then let them slowly gather dust in their “Newsletter Archive” (which, by the way, no one ever reads).
But what if you could take these newsletters and republish them on Amazon to monetize them over and over again?
This is a publishing (or should we say... See more
Become a 1-person publishing empire 💰
Republishing 是絕佳手法，所以我也要看如何 republishing 各種書，在各大電子平台上.