Marketing Data Science
Collect all things about marketing data science
Marketing Data Science
The guide simplifies marketing attribution by exploring key technologies, including pixels, cookies, tags, and statistical methods, to help marketers optimize their strategies and enhance campaign performance effectively.
LinkDEMYSTIFYING ATTRIBUTION IN MARKETING
Introduction: Understanding Marketing Attribution
Chapter 1: The Basics of Attribution
Chapter 2: Starting Simple - Pixel Attribution
Chapter 3: Enhancing Your Attribution Process with Tags
Chapter 4: When to Consider Statistical Methods of Attribution
Chapter 5: Building a Comprehensive Attribution Strategy
Conclusion: Simplifying Attribution Step-by-Step