The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Shama Hyderamazon.com
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
What is the best way to handle a negative review or comment on a social network? 25. How do you think social media will evolve in the next two years? Five years?
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
peerindex.net
media return on investment (ROI)
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
put all social media accounts ibto obe location. hootsuite.com and twetdeck.com
you could share one tip or strategy with others looking to do the same, what would it be? Before you start your campaign, find out the story behind the campaigns that were successful as well as those that failed. It is better to learn from somebody else’s mistake than from yours.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
What are some ways in which
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
measure duration. opentracker.net. footprintlive.com
The Coalition chose Facebook, Twitter, and blogging because they align with their overall goals. Yes, you need to monitor keywords on other networks, but that doesn’t mean you need to maintain an active presence everywhere. For most organizations, that’s just not realistic.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
want to help our community in Romania. We learned from experience (and out of our own pocket) that in the long term, it is better to build a relationship with somebody who writes about a subject related to our cause and make that person aware this way about the
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Before participating in any online conversations, the Coalition took the time to understand which networks are most used by the people they’re trying to reach.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
therefore, the first thing that we did was to build a website to expose this situation. The website was optimized for search engines, and we used many of the techniques related to search engine marketing in order to get more exposure to our website and have it well ranked for certain keywords that were related to our cause.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
The Coalition can provide a litany of statistics to illustrate the value of their social media efforts—including Twitter followers; Facebook fans; blog traffic, which continues to increase every month; and inbound links.