updated 1y ago
Member Brief: The TCG Timeline
- In an effort to transition from niche brand to broad brand, The Athletic has encountered enough resistance to reduce its price by nearly 90%. There is an argument to be made that there is no “ownership” of a market as fragmented as today’s.
from Member Brief: The TCG Timeline by Web Smith
sari added 3y ago
- A niche brand is beloved but lesser known. These brands serve the needs of a small group, meeting a problem with a solution that inspires loyalty, passion, and motivation. Companies like Tesla, Barstool Sports, Rimowa, Daily Harvest, Lululemon, and Rapha are niche brands. The business models could not be more different.
from Member Brief: The TCG Timeline by Web Smith
sari added 3y ago
- The viable companies of tomorrow are the niche brands of today.
from Member Brief: The TCG Timeline by Web Smith
sari added 3y ago
- What’s so special about Surfline is the combination of content, community, and utility. Not many others [media brands] have that.
from Member Brief: The TCG Timeline by Web Smith
sari added 3y ago
- There are two brands that exist today. A broad brand benefits from wide recognition. Companies like Walmart, Google, Target, Kraft, Ford, Yahoo, BuzzFeed, and Dell Computers are highly recognized but may or may not be particularly beloved.
from Member Brief: The TCG Timeline by Web Smith
sari added 3y ago