Glen Cassidy

Creativity versus imagination

Creativity typically refers to applied problem-solving, often operationalized through practical techniques. It is possible to train creativity like a muscle—to generate novelty through recombination, transformation or adaptive iteration. Creativity thrives within constraint and is usually focused on producing outcomes.... See more

Practical imagination refers to the human capacity to project beyond immediate perception, navigate contradiction and generate meaning in conditions of uncertainty. It is not merely an extension of creativity nor a decorative faculty confined to the arts. Rather, it is a foundational dimension of cognition, culture and collective life—shaping how i... See more

how to prompt like a pro

1. share your raw idea 

2. ask: “what’s unclear, risky, or missing?”

3. then: “push this idea to its extreme”

4. then: “make this resonate with [my audience/customer/community]”

5. finally: “what would a 0.01% top operator do next?”