Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
send this to someone who thinks AI has it all figured out Seth Godin 🌔 https://lnkd.in/d_MSHqHV | sublime
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Narrative design…it’s the stitching together part, the picking, the stories”
Design the future through the power of storytelling
chiara-aliotta.medium.com
Had a great time repping Thinkerbell at 'The Great Attention Recession' at RMIT Online Skills Fest with the very impressive Mason Rook Georgia Fink and Bridget Cleary Some important things...
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What is a brand? "A brand is a complex network of thoughts, information, feelings, beliefs, experiences, and attitudes associated with a specific offering in consumers’ memories that shapes the way…...
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Because aura isn’t built by accident — it’s built through consistent lore building and narrative. The full piece is in the link below and consider subscribing to their substack if you are a brand marketer who wants to read more from this exploratory series. 👉
"Attention is cheap, memory is expensive."3 things:1. It's a statement that moves us on from James Gleick's quote "When information is cheap, attention becomes expensive", highlighting in an era of information overload, the abundance of data makes human attention harder. However, with everyone chasing attention, who's looking after memory?2. Brand ... See more
"Attention is cheap, memory is expensive." 3 things: 1. It's a statement that moves us on from James Gleick's quote "When information is cheap, attention becomes expensive", highlighting in an...
"Attention is cheap, memory is expensive."3 things:1. It's a statement that moves us on from James Gleick's quote "When information is cheap, attention becomes expensive", highlighting in an era of information overload, the abundance of data makes human attention harder. However, with everyone
Bang on. Fragmentation might have been more of a worry 15 years ago but with the rise of super platforms the picture seems different today. What's probably more at play here is how fragmented our attention is, considering (1) we use more devices than ever and dual-screening is the norm and (2) never have we had access to a broader variety and quant... See more
Bang on. Fragmentation might have been more of a worry 15 years ago but with the rise of super platforms the picture seems different today. What's probably more at play here is how fragmented our attention is, considering (1) we use more devices than ever and dual-screening is the norm and (2) never have we had access to a broader variety and quantity of content in human history.
That's why the quality of our advertising is more important now than ever, or as you rightly say, meaningful influence.
Fragmentation is an agency problem, not an advertiser problem. The challenge – how your budget will generate maximum long-term benefit for your brand – has never been less about how we reach an audience and never been more about how we create meaningful influence.
I believe media buying will be commoditized fast, while creativity and narrative strategy will be the real moat. T
I believe media buying will be commoditized fast, while creativity and narrative strategy will be the real moat.