Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
People are asking what is this “The Pist-Naive Internet”
Here is an explanation of what it is
“"The Post-Naive Internet" refers to a new era of internet development where people are moving away from idealistic views of a free and open internet for everyone. Instead, they're focusing on... See more
Velvet Dunnsubstack.com
Like it or not, creators are the new media plans.
A creator isn’t just a person with followers. They’re a rhythm of reach and repetition: still criminally underutilised by the branding old guard, who totally misunderstand how they actually work.
They publish often, in consistent environments, with a recognisable tone, style, and face. Over time this... See more
A creator isn’t just a person with followers. They’re a rhythm of reach and repetition: still criminally underutilised by the branding old guard, who totally misunderstand how they actually work.
They publish often, in consistent environments, with a recognisable tone, style, and face. Over time this... See more
You’ve cut through the noise to show why creators work so well: they’re not just content machines, they’re memory-building systems. It’s not about “influence” - it’s about encoding familiarity, emotion and trust in a way traditional media just can’t match.
Low Attention Processing. Still True. Still Ignored.In 2001, Robert Heath published The Hidden Power of Advertising and proved something our industry still struggles to accept. He showed that advertising works most powerfully when we are barely paying attention to it. Not through rational persuasion or careful evaluation, but through repeated,... See more
Link
That does not mean attention is useless. High-attention work can build emotion fast. Big, engaging campaigns and creative outliers can and do accelerate mental availability and should absolutely be aimed for. But those moments are the peaks, not the landscape. The everyday work of brand building happens through what Heath called “learning without... See more
Link
Low Attention Processing. Still True. Still Ignored.