Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
๐๐จ๐ญ๐๐ฌ ๐จ๐ง โ๐ฌ๐ญ๐จ๐ซ๐ฒ๐ญ๐๐ฅ๐ฅ๐ข๐ง๐ โ โ ๐ฐ๐ก๐ฒ ๐ข๐ญโ๐ฌ ๐๐จ๐ญ๐ก ๐ง๐๐๐๐ฌ๐ฌ๐๐ซ๐ฒ ๐๐ง๐ ๐ ๐๐๐:
(1) Brands canโt rely on intermediaries anymore and are facing an insanely competitive attention market, so theyโre being forced to go direct, and to actually stand for something.
(2) Whatโs forming inside companies isnโt really... See more
jihadx.comA lot of people will hate how I've done this post.
Not because the substance is wrong - but because the language is.
"Business strategy"
"Brand strategy"
"Comms strategy"
People have extremely particular definitions of these terms which unfortunately differ wildly from person to person (and almost certainly differ from the layout of this post).
Now I... See more
Not because the substance is wrong - but because the language is.
"Business strategy"
"Brand strategy"
"Comms strategy"
People have extremely particular definitions of these terms which unfortunately differ wildly from person to person (and almost certainly differ from the layout of this post).
Now I... See more
alexmhsmith โข Link
The prompt I wish I'd discovered sooner:
"I'm about to start this project. Interview me until you have 95% confidence about what I actually want, not what I think I should want."
The gap between those two things is where most failed projects begin.
AI asking YOU... See more
Wyndosubstack.com
We talk about these two constantly and figured it was time to put them somewhere useful. Distinction, the way we see it, is about carving out a space only your brand can occupy.
Itโs about becoming cognitively and emotionally entrenched in your audienceโs memory. The brands that have it looked at every clichรฉ their... See more
instagram.com
โpeople come to us for โAI,โ but when we look inside, we find that their entire company is flowing through a system that runs on spreadsheets, legacy Microsoft products, carrier pigeons, and is critically dependent on a lady named Coral who works in Florida, makes $48,000 a year, approves $350 million in transactions, doesnโt answer emails after 6PM, and drives a Kia Soul.โ
Absolutely ๐ฏ required reading here from Paul Ford in the Aboard newsletter ๐ฅ
The Strategist's "Sell: Buy" Gap Compression is a problem, as is the gap between perception and reality. I tried to map out simply how strategy wants to be high-level, macro,...
linkedin.com
hat this creates is not just a change in channels, but a change in conditions. Brands are no longer communicating within discrete platforms, but operating within a continuous learning environment. Signals are observed, modelled and reinforced by algorithms, while at the same time being processed by audiences under conditions of low attention and... See more
Dumb is not an inborn condition. You get to dumb after going through smart. Smart is stupid because it stops at smart. Smart is a phase. Dumb is post-smart. Smart is finite, well-trod, formulaic, known. The world runs on smart. Itโs clearly not working. I want to live in a world where the smartest thing you can do is the dumbest. I want to live in... See more