Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly... See more
It turns out, our brains like it when we have to work a little for things. There are so many brands rushing to agentic commerce not thinking about the deficit that comes with being purchased not chosen. Like performance marketing before it, the folks who are talking exclusively about agentic legibility are missing the most important bit — what... See more