Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
We talk about these two constantly and figured it was time to put them somewhere useful. Distinction, the way we see it, is about carving out a space only your brand can occupy.
It’s about becoming cognitively and emotionally entrenched in your audience’s memory. The brands that have it looked at every cliché their... See more
instagram.com
“people come to us for “AI,” but when we look inside, we find that their entire company is flowing through a system that runs on spreadsheets, legacy Microsoft products, carrier pigeons, and is critically dependent on a lady named Coral who works in Florida, makes $48,000 a year, approves $350 million in transactions, doesn’t answer emails after 6PM, and drives a Kia Soul.”
Absolutely 💯 required reading here from Paul Ford in the Aboard newsletter 🔥
The Strategist's "Sell: Buy" Gap Compression is a problem, as is the gap between perception and reality. I tried to map out simply how strategy wants to be high-level, macro,...
linkedin.com
hat this creates is not just a change in channels, but a change in conditions. Brands are no longer communicating within discrete platforms, but operating within a continuous learning environment. Signals are observed, modelled and reinforced by algorithms, while at the same time being processed by audiences under conditions of low attention and... See more
Dumb is not an inborn condition. You get to dumb after going through smart. Smart is stupid because it stops at smart. Smart is a phase. Dumb is post-smart. Smart is finite, well-trod, formulaic, known. The world runs on smart. It’s clearly not working. I want to live in a world where the smartest thing you can do is the dumbest. I want to live in... See more
