The Death of the Middle

"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."

As anything scales too effectively – from restaurants and ad agencies to social networks and search engines – the market opens for more non-scalable alternatives. Once Starbucks opens on every block, we crave the artisanal coffee shop. There's the identity piece of it, where we want some degree of distinctiveness. But there's a practical side too: ... See more

This theme isn’t just confined to bookstores; it sprawls throughout our urban fabric, notably into the realm of generic coffee shops. Both scenarios – bookshops and coffee shops – underscore a broader trend: our tastes and preferences, once diverse and eclectic, are being molded into a uniform, digitally driven aesthetic.

In this realm, what wins is... See more

“According to its proponents, the Long Tail would revitalize our culture by expanding the scope of the arts and giving a boost to visionaries on the fringes of society.”

the Long Tail concept refers to businesses that focus on products and services with almost no customers. The basic idea is that you can make a lot of money selling to these microsco... See more