The New Mechanics Of Brands, Channel Shifts, & Unexpected Digital Opportunities

The next generation of brands will still start with the story, but the other moats (logistics, distribution, sponsorships, etc) wither from there. We’ll see the next generation of “DTC” (direct to consumer) brands migrate to traditional retail channels, join large cross-brand data co-ops, shift marketing dollars to community management, and generat... See more

As consumers, we want to buy narratives whether we admit it or not.