Retailing 2020 – 2030: taking a long view

The cultural shift to e-commerce has brought about new expectations for immediate gratification from consumers, and with that, increased environmental impacts as retailers attempt to meet those demands. However, when companies are willing to invest in creating sustainable solutions to navigate the evolving demands of today’s shopper, they will see ... See more

So, in a strange way, this version of the retail store of the future will actually take us back to the past, when shopping was something we did locally, in our own communities.

Here are a few ways retailers can navigate the changes taking place to drive measurable results:

The next generation of brands will still start with the story, but the other moats (logistics, distribution, sponsorships, etc) wither from there. We’ll see the next generation of “DTC” (direct to consumer) brands migrate to traditional retail channels, join large cross-brand data co-ops, shift marketing dollars to community management, and generat... See more

Sustainable commerce will be one of the major trends of the coming decades, powering megatrends like overstock and secondhand.