Can E-Commerce and Sustainability Co-Exist?

One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.

Retailers now and for the foreseeable future will live or die based on their ability to sift through mounds of data in order to create product and service offerings that resonate with their consumers. This includes dealing with the growing complexity of supply chain, inventory management, and more. At the same time, margins are being squeezed like ... See more

Sustainable packaging has a huge impact on the environment and customers. E-commerce companies have a responsibility to take care of the environment. They need to be accountable for the repercussions of their mass experiences. Sustainability is an issue that all customers and brands should get behind.

Sustainable commerce will be one of the major trends of the coming decades, powering megatrends like overstock and secondhand.

Despite advances in the online shopping experience, most online shopping remains need-oriented (Amazon represents 38% of total eCommerce sales in the U.S., and leans heavily toward transactions that start in the search bar).