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The Proven Process for Developing a Go-to-Market Strategy [+Templates]
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See moreCognism • What is a Go-to-market Strategy? [7-Step Guide for 2023]
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With the creation of a go-to-market (GTM) strategy, companies can prepare themselves for setbacks and unforeseen circumstances, create solutions, and remove potential bottlenecks from competitors.
Yasmeen Turayhi • Product Marketing Debunked: The Essential Go-To-Market Guide
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Articulating your go-to-market strategy will help you: To create clarity: establishing the context of your market (reason for being of your business, the alternatives, your customers, and their needs…). To focus: narrowing down the opportunities and removing distractions. Put your plan in motion: by turning your strategy into acti... See more
Erwan Derlyn • A jargon-free go-to-market strategy template
Emilie Kormienko added
Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.
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