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A jargon-free go-to-market strategy template
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See moreCognism • What is a Go-to-market Strategy? [7-Step Guide for 2023]
Xuanling11 added
The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Stefan Groschupfblog.hubspot.comXuanling11 added
Xuanling11 added
go‐to‐market strategies
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Sam Sawchuk added
Very interesting through funnel from TOF perspective
A strategy is a high-level plan to achieve one or more goals under conditions of uncertainty, designed through recognizing the challenge (diagnosis), setting a direction to overcome it (guiding policy), and detailing steps to implement the policy (coherent actions).
Packy McCormick • In Defense of Strategy
sari added