Sublime

HubSpot

Now that HubSpot is the firmly-established authority on inbound marketing, INBOUND is a fitting way for the company to foster innovation and education in the field.

By practicing what they preach, HubSpot generates a large portion of their leads from Inbound Marketing efforts. In August of 2012, Volpe reported that 70-80% of their leads—with a volume of 40 to 50,000 per month—come from their Inbound Marketing efforts. He compares that to an industry average of 20% and specifically cites Marketo’s inbound leads

While the initial idea was panned by HubSpot co-founder Brian Halligan, Caputa’s persistence won out. The last reported number we were able to find, at the end of 2011, shows that the partner program accounts for 20% of the company’s new business.

Just like with Website Grader, Twitter Grader, and Inbound Hub, HubSpot uses webinars to educate users, generate buzz, and attract thousands of new website visitors—a number of whom will eventually become customers. [5] One of their most popular webinars, Volpe reports, had 13,000 signups. [8]

buy. They used Eloqua, a marketing automation software, to determine the pages and links a prospect engaged with before accessing the documentation.