Product Marketing Debunked: The Essential Go-To-Market Guide

as go to market (GTM).

product marketing plays an essential role in discovery, delivery, and, ultimately, go‐to‐market, which is why they are important members of the product team.

There is no way for a product to stand out and win unless its entire go-to-market engine is carefully coordinated and it holds a clear market position. That's product marketing.

My hope in writing this book is to refocus product marketing around its purpose—leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.

A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.

6 steps to building a go-to-market strategy: Defi