INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
by Marty Cagan
updated 1d ago
by Marty Cagan
updated 1d ago
someone—usually someone behind the scenes, working tirelessly—who led the product team to combine technology and design to solve real customer problems in a way that met the needs of the business.
Sarah Wong added 6mo ago
The demand‐testing technique is called a fake door demand test. The idea is that we put the button or menu item into the user experience exactly where we believe it should be. But, when the user clicks that button, rather than taking the user to the new feature, it instead takes the user to a special page that explains that you are studying the pos
... See moreParker C added 9mo ago
In practice, the demand is usually not the problem. People do sign up for our trial. The problem is that they try out our product and they don't get excited about it—at least not excited enough to switch from what they currently use.
Parker C added 9mo ago
This is called a landing page demand test.
Parker C added 9mo ago
So, all of our tests for value are designed to make sure the person is not just being nice to you.
Parker C added 9mo ago
engineers—and demand they give you some sort of estimate either in time, story points, or any other unit of effort—is almost certain to go badly.
Parker C added 9mo ago
product manager convince each of these stakeholders that she not only understands the issues, but that she is committed to coming up with solutions that not only work for the customer, but also work for the stakeholder as well.
Parker C added 9mo ago
The product manager has the responsibility to understand the considerations and constraints of the various stakeholders, and to bring this knowledge into the product team.
Parker C added 9mo ago
Every business depends on customers. And what customers buy—or choose to use—is your product. The product is the result of what the product team builds, and the product manager is responsible for what the product team will build. So, this is why the product manager is the person we hold responsible and accountable for the success of the product.
Maria Potoroczyn added 7mo ago