Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit

North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue

“A simple plan, carefully concealed, repeatedly rehearsed and executed with surprise, speed, and purpose.”

Niching down and solving the target audience’s specific pain points and problems makes a huge difference. The narrower you can be, the more you can tailor your offer to them and charge a premium for it.

What market opportunity should you pursue? Who is your target audience? What is your value proposition and product? How should you price the product? How do you present it in a unique and compelling manner? Which channels work best for your product, and how do you scale them?

Growth: Select channels that are actually relevant to your target audience and add fuel to it with Growth Loops.

Pricing: Capture this value with value-based pricing or a proxy of it. Imagine price as a currency of value exchange.

Special ops are extremely organized, well-trained, committed, laser-focused on the mission, and extremely swift.

North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue

A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro