Why Launch a Crypto Startup? | Chainlink Blog

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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The Three Components of Crypto Success: Product/market fit, Community participation, Sufficient decentralization (community ownership)

The need for product/market fit is obvious. Without a product people want, there are no users, no business, and it will be difficult to sustain a community for long. Community participation and decentralized control

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Traditional web2 GTM frameworks are a useful reference, and offer some helpful playbooks — but they are just a few of the many frameworks available for web3 organizations. The key difference to remember is that the goals, growth, and success metrics of web2 and web3 are often not the same. Builders should start with a clear purpose, grow a communit... See more

While there are many similarities between blockchain industry and internet 1.0/2.0 industries, there are fundamental differences between them. These nuances will dictate how value will be created, who will capture this value, and what strategy is optimal to build or invest in the space. We believe there are three main distinctions to be made:

Crypto founders have a unique challenge in front of them. In addition to building a product that people want, they also need to consider how that product can successfully run in a decentralized manner — that is, as a protocol owned and operated by a community of users. This is a difficult challenge because much of what it takes to build a suc

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