The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
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The fundamental message of marketing must change from "we want your money" to "we share your interests".
We are getting closer to a consumer-controlled world, and every company that spends money on advertising will be forced to find a new way to do business.
Bob Gilbreath • Rise of Subscriptions and the Fall of Advertising
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Darren Herman • Why pushing will get you slaughtered in advertising; and pull is the future.
The internet is a great big race to free. Anyone who has built a business model with a price above free for something that can be free is in a tough strategic position. So how do you get to free first?
Jeff Jarvis • WHAT WOULD GOOGLE DO
We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The mass market is dead, replaced by the mass of niches.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Instead of selfish mass, effective marketing now relies on empathy and service.