You can either buy attention or earn it

But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more

And I think when you earn someone's attention by actually sharing something that's interesting, actually sharing something that they learn something from, it is a far more valuable connection that you establish rather than just plastering a bunch of ads in front of them. You can use ads too, of course, and they can work, and you can

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