The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
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The fundamental message of marketing must change from "we want your money" to "we share your interests".
Marketers should be obsessed with communities, not just fret about how to market to an impossible number of individuals.
Douglas Atkin • Amazon.com. Spend less. Smile more.
People did not want to be interrupted by marketers or harassed by salespeople. They wanted to be helped. The world has changed dramatically: People no longer live, work, shop, and buy as they did a decade or two ago. And yet, businesses still try to market and sell like it's the 1990s.
Brian Halligan, Dharmesh Shah • Inbound Marketing
Lazy marketers try to buy enrollment with flashy ads. The best marketers earn enrollment by seeking people who want the change being offered. And they do it by connecting people to others who want the change as well.