The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
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The fundamental message of marketing must change from "we want your money" to "we share your interests".
In a world with free information, abundant data, and virtually no barriers to entry, companies will succeed by selling purpose, not a product.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
REDEF ORIGINAL: The Attention Economy Crisis: The Future of Content, Commerce and Culture
Joe Marcheseredef.com
Marketing succeeds when it taps into an audience of people who share a worldview—a
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Ad people (they’re not just men anymore) begin to realize they need to stop preaching to consumers and start listening to them. That’s what “sense and respond” means—a dialogue.
Frank Rose • The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
“Money doesn’t talk anymore. People do. That’s why you need to rethink your marketing strategy.”
Jules Marcoux • The Marketing Blueprint: Lessons to Market & Sell Anything
The mass market is dead, replaced by the mass of niches.
Jeff Jarvis • WHAT WOULD GOOGLE DO
intent is more important than identity and demographics, and immediacy is more important than brand loyalty.