The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
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The fundamental message of marketing must change from "we want your money" to "we share your interests".
Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When
... See moreLynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
* The future of branding is marketing with people, and not at them
John Morgan • Brand Against the Machine
Only then can we even begin to entertain the idea of a sustainable economy, in which marketing stops creating false needs for the purpose of continual growth, and again takes up the function it is actually supposed to perform--communicate we have something of value to share.