The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
Saved by sari and
The fundamental message of marketing must change from "we want your money" to "we share your interests".
‘Market share says we just want to be big; we don’t care if we make money doing it.
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
Marketing has changed, but our understanding of what we’re supposed to do next hasn’t kept up. When in doubt, we selfishly shout. When in a corner, we play small ball, stealing from our competition instead of broadening the market. When pressed, we assume that everyone is just like us, but uninformed. Mostly, we remember growing up in a mass market
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
“Money doesn’t talk anymore. People do. That’s why you need to rethink your marketing strategy.”
Jules Marcoux • The Marketing Blueprint: Lessons to Market & Sell Anything
I’ve realized that for marketing to be truly effective, it can’t emphasize selling, but it must emphasize human interaction instead; it must help people, bring people together, and possibly contribute to a better world.
Jules Marcoux • The Marketing Blueprint: Lessons to Market & Sell Anything
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Darren Herman • Why pushing will get you slaughtered in advertising; and pull is the future.
We cannot market our way out of corporatism.