The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
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The fundamental message of marketing must change from "we want your money" to "we share your interests".
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Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.