The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
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The fundamental message of marketing must change from "we want your money" to "we share your interests".
Where the true purpose of personalising is to create relationships based on mutual trust, the action of simulating this for profit feels greedy and self-serving.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Marketers have an opportunity to think and act in terms of how they can make the customer experience more rewarding, interesting, authentic and real.
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
for people who've never felt at home with traditional marketing, and who are tired of trying to force themselves to fit inside that mold. It's for people who are brave enough to venture out into the frontier, try things that might not work, and iterate towards a way of doing business that enriches our lives, our customers' lives, and that leaves th... See more