Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

The One-Sheet Messaging Canvas

Storyteller: Clarity and Authenticity: The Process and Tools to Rethink Messaging

Product marketing needs systematic ways to collaborate regularly with sales.

Sales training and enablement—and working with sales on how to stay on target in who it sells to

Identifying key events important for the product's position and target customers

Identifying new target markets

Customer advisory board

Competitive response tools Ensuring customer stories or case studies are usable

Product demo(s) grounded in product's key messages