Story Driven: You don't need to compete when you know who you are

At the heart of every good idea or great business is a clear sense of purpose and a vision for the future its creator wants to see. Research into neuroplasticity and how the mind changes the brain has proven what celebrated thinkers like Victor Frankl, author of Man’s Search for Meaning, have intuitively known: we are more likely to make progress w

Psychology Professor Dan McAdams provides us with a simple model for understanding how as humans, our personality develops over time, in three layers. The foundation is who we are at birth and how we develop in early life—our traits. The second layer is our goals and values—what we believe and strive for as we get older. The final layer is our stor

possible to sense and experience it.

a better tomorrow. That means buying from businesses that are motivated by generosity and contribution, and that have an inclusive view of the economy rather than a selfish one.

Our stories can shape who we are.

the building of the Meaning Economy, where the brands and businesses that thrive are the ones that enable us to work with our hearts as well as our heads and hands.

This desire to create and communicate value, in an attempt to compete for customer mindshare, is often the initial driver to get better at brand storytelling. And it’s also the reason we’re under-utilising one of our most precious resources—the power of our identity.

We start by deciding who we are—what philosophy and values will guide us and our companies—and by investing the time to reflect on the unique contribution we can make. If we want to prioritise people over profits and impact over dividends, we need to choose carefully

out. Here goes: by setting out to find and tell the right story, we lose