The chief hype officer
seths.blog
The chief hype officer
The Chief Business Officer can be know as the "Chief Get-shit-done Officer" or the main interface between customers, partners, and investors
Execs • Michal Cieplinski (CBO Pipe, ex General Counsel at Fundbox)
Ted Glasnow added
It’s so different now, and what I’ve talked about quite a bit in some podcasts recently is that a CMO has to be such an agile, versatile player. You have to be good at a hundred different things and your CMO could come from a number of different backgrounds. I’m a CMO, but I’m an expert in comms. I’m not a demand gen expert. I’m not a brand expert.
... See moreElad Gil • High Growth Handbook: Scaling Startups From 10 to 10,000 People
I now feel confident that when executive hires fail, the most common reason is that the CEO didn’t take the time to specifically and clearly define what they were looking for at the start. They just assumed that one CMO is the same as another CMO.
Molly Graham • “Black Hole Words” and the power of asking stupid questions
Natalie Audelo added
Jakob Greenfeld added
Today’s CMOs need to operate on a much quicker test-place-analyze-optimize cycle, know which of the thousands of marketing technology solutions can give them an advantage, rebalance their media mix frequently, and juggle vendors, agencies, and services providers with the skill of a top performer at Cirque du Soleil. We’ve gone from a world where ad... See more
SparrowAdvisers • Self-serve ads and the rise of DIY advertising
sari added
CEOs, often in the form of something insanely trite like “Our job is to make the customers love our product.” What the fuck does that mean?
Matt Wallaert • Start at the End: How to Build Products That Create Change
Kaustubh Sule added
.psychology
Seth Werkheiser added
“You can always create a short-term commotion to get a bit of attention. But you can’t possibly hype your way into being trusted.“