Why does design need to be in the boardroom when it can occasionally run the boardroom? Why aren’t there at least a few more designers running Fortune 500 companies? I don’t have an answer for that, but I do know a couple things: I think of myself maybe as a designer, but I’m not a designer the way most of you are, but I designed our business model... See more

That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more

The second reason I think it’s a bad idea is because the CEO ultimately does not have that many jobs, but I think culture is among them. And it ought not be delegated. Briefly speaking, I think there are five top responsibilities of a CEO: being the steward of and final arbiter of the senior management; being the chief strategist; being the primary

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