can’t stop thinking about this butter analogy from @peterme 🧈 https://t.co/ptC2Ryc0ta

The chief hype officer

The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.

The problem lies in what people think “marketing” is.

Marketing isn’t paying for ads, changing the logo or building a soc... See more

“ The literal title Chief of Staff can be deceiving, as Chiefs of Staff in most contexts aren’t managing any staff directly. However, one of the primary functions of a CoS, having developed strong relationships with key stakeholders, is to be a conduit of information across teams. This might take the form of developing company-wide OKRs and getting... See more