can’t stop thinking about this butter analogy from @peterme 🧈 https://t.co/ptC2Ryc0ta
can’t stop thinking about this butter analogy from @peterme 🧈 https://t.co/ptC2Ryc0ta
The chief hype officer
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a soc... See more
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a soc... See more
The chief hype officer
phoebe added
Why does design need to be in the boardroom when it can occasionally run the boardroom? Why aren’t there at least a few more designers running Fortune 500 companies? I don’t have an answer for that, but I do know a couple things: I think of myself maybe as a designer, but I’m not a designer the way most of you are, but I designed our business model... See more
Navigating the intersection of design and business: a conversation with Airbnb’s Brian Chesky | Figma Blog
sari added
As a product leader, you should strive to be like In-n-Out. If your customer cherishes you for beef, keep the beef coming. Don’t confuse them with lettuce topped with a paltry dose of carrot sticks and cucumbers. Resist the pressure to become something you’re not.
Andy Johns • Attention Required! | Cloudflare
Mo Shafieeha added
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions . . . Without conviction, doubt creeps in. Instincts fail . . . When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple lo
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
"The quality of any creative endeavor tends to approach the level of taste of whoever is in charge."
Source: The Auteur Theory of Design (2009)
ShandeN and added
The product manager is the voice of the customer. The person sitting there asking „does this make sense for the customer?“, „are we saying / delivering the right things?“, „are we confusing them?“, „how do our customers considering our product compared to competitors?“. For every single customer touchpoint.
You need a small 2-3 Person teams that ma... See more
You need a small 2-3 Person teams that ma... See more
Azeem Azhar • The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
Nicolay Gerold added