What happens when you're not versed in both brand + product…
Branding a suite of products is hard. I've been part of a few efforts (FiftyThree, WeTransfer, !Boring) and consulted for others. Beyond the formal challenges, it requires deep brand thinking to find the right balance between parent brand & product across a... See more
This data really stuck with me...
There's a huge gulf between what PMs and designers think each other's responsibilities are.
🧵 https://t.co/dNaUD8H76b