Tailoring, Repairs App Sojo Raises $2.4 Million in Pre-seed Funding

In the UK, The Restory is an aftercare service that’s gained a massive social media following for its luxury repair videos. Meanwhile, in the US, newcomer Lotte offers a remote sustainability styling service focused on your relationship with the clothes you already own.

An example is London-based Threads, which has quietly picked up $20M last year with Highland Europe, for its operation which courts millennial, with tailored selections of luxury fashion which it then sells to them directly on services like WeChat, WhatsApp, Snapchat, with a team of human shopping assistants!

Jow is a personal shopper which helps consumers prepare their grocery basket based on suggested recipes. Orders are sent to partners and retailers who are onboarded on the platform, such as Carrefour and most retailers in France. Jow is on a mission to change radically the way we do our grocery shopping.

In the US alone, the secondhand fashion market could grow 20% between 2020 and 2025 to reach $67 billion in size, according to estimates by Business of Fashion Insights.

The declining quality, overwhelmed customer service, and constant drops of “limited edition” “sustainable” clothing feel like textbook results of prioritizing profit. Not very long ago, General Atlantic secured a 45% stake in the company. Since then, it appears that product drops have increased, more Sézane pieces are now made in China, and the num... See more

Imagine a company that combs your camera roll and—with stunning accuracy—recommends a new wardrobe for you. Or the company simply asks you to link your Instagram account, and then it digests every like and follow you’ve ever made to deliver incredibly accurate, incredibly personalized fashion recommendations.

So how does Aggregation Theory apply to secondhand fashion? Resale aggregation relies on resale digitization.Users must first create digital listings of their physical clothes to sell on resale marketplaces like Poshmark, Depop, Ebay, etc. or get discovered on aggregators of aggregators like GEM.