added by sari · updated 2y ago
The Era of Antisocial Social Media
- Twitch users consumed 592bn minutes (!) of live-stream content last year, and Twitch has recently pushed into non-gaming categories like music and sports.
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago
- Think Facebook private groups.
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago
- Fortnite - half of teens say they use it to keep up with their friends, with most spending 6 to 10 hours each week on the platform.
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago
- Micro-community often live on traditional social platforms, yet they can also spark in unexpected places: Discord — a platform designed for gamers, has become something of an under-the-radar hub for beauty obsessives.
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago
- Some companies have thus responded by adapting texting to mimic the intimacy of personal conversations with friends.
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago
- Social platforms are still reporting robust growth — yes, even FB — despite growing opposition. But dig a little deeper, and a more nuanced picture emerges. When you look at who is — and more importantly, who is not — driving the growth of social platforms, a key demographic appears to be in retreat: young people.
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago
- Digital campfires become a much more attractive alternative — one that requires more groundwork and more careful tending, but one that could potentially have big payoffs for brands in terms of loyalty, retention, and long-term love.
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago
- An example is the private Slack group created by Glossier, created for its best customers to talk about all things beauty & organize meet-ups.
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago
- Brands aren’t invited into private chats (Messenger/WhatsApp).
from The Era of Antisocial Social Media by Sara Wilson
sari added 3y ago