The first is more social than media. It’s driven by a backlash to performative, status-seeking social media: people want to spend quality time online with close friends and family. This means less Facebook and Instagram and more WhatsApp and Messenger.

The rise of micro-communities as cultural sanctuaries is remarkable. 🪩 As Boiler Room's research reveals, 65% of young people believe true self-expression emerges through authentic community rather than individual performance. This contradicts the prevailing narrative of a narcissistic youth culture obsessed with personal branding. 🏝️ I witnessed... See more