The Suffocation Of Sézane

In order to protect exclusivity, stores had to commit to even larger buys, ordering more clothes than they could possibly sell. Then, when they couldn’t move the stuff, they’d return it. Thanks to the rise of fast fashion and the luxury market’s simultaneous attempt to keep up with its impossible pace, it all started to feel disposable. So detrimen... See more

“Amazon is designed to commoditize products to the lowest common denominator of what they stand for,” Joey Zwillinger, Allbirds’s co-founder

One of the ironies of Gen Z’s passion for climate advocacy is Gen Z’s simultaneous love for fast fashion. Namely, the rise of SHEIN sits in stark contrast to professed values. But consumers will always value convenience and affordability above all. An offshoot of fast fashion’s popularity is that overstock and secondhand are major categories for su... See more

Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous.&n... See more

Another example is SHEIN, who have done the same for commerce.