Super Fan Flywheel

-Allow creators to capitalize on superfans:

Platform: network of users and developers; multi-sided feedback loop between those users, developers, and platform itself creates flywheel effect increasing value for each of those groups. Network that can be programmed, customized, and extended by outside users. (often meets needs and creates niches not defined by original developers at the outset... See more

A virtuous, compounding flywheel is created: (i) Discord highlights prominent bots, (ii) customers see these bots and start to use them, (iii) bot creators make more money, (iv) their success attracts new developers to the platform, (v) this makes Discord’s platform stronger, (vi) a stronger platform attracts more users, (vii) more users create dem... See more

But as we move towards a world that is more creator direct, subscribers should have the opportunity to literally invest in their favorite creators and share upside in their success.

Creator-focused platforms realize that wherever the creator goes, the audience and attention follows. As a result, platforms bootstrap their network by attracting top creators.

For fans, the possibility of profit amplifies their incentive to support a creator. Interestingly, it also introduces an entirely new segment into the creator’s orbit that had never existed before in web2: speculators. Importantly, all of these users—by virtue of becoming owners of an asset that is aligned with the creator’s success—have an incenti... See more

Essentially, creators have to balance the distribution potential of certain platforms with the risk of becoming dependent on them, and monetize by either earning a little off of each fan from mainstream content for a big audience or earning a lot off of deeper connections to a smaller set of fans through niche content.