Super Fan Flywheel

How to make platforms successful? Prioritize the creators and help them earn more. This will incentivize them to create content (supply), which will further bring their fan base onto the platform (demand).

How to target creators with super fans? Find creators with small niche followings and high engagement. This niche can be existing verticals, horizontal creators (creators with a presence across multiple platforms), or people who don't realize they are creators (i.e. professional who gives career advice).

"Super fan" defined as someone who : (1) wants authentic interactions with the creator and (2) is willing to pay a lot for these interactions.

Main Takeaway :Platforms can grow by targeting creators (supply) with super fans (demand) and helping them earn more on platforms.  This will attract more creators  (supply) onto the platform. More creators = more fans using the platform.