added by sari and · updated 4y ago
SignalFire’s Creator Economy Market Map
- Instagram: Of the 1bn accounts on Instagram, ~500K have over 100k followers and are considered active influencers (source)
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sari added 3y ago
- The big trend we see here is that over time, creators are becoming more diversified in their revenue streams and are being funded directly by their fans.
from SignalFire’s Creator Economy Market Map by SignalFire
sari added 3y ago
- The map defines three ‘layers’ that have led to this transition. First: the rise of foundational media platforms since the 2000s which have significantly lowered the barriers for content creation and distribution. Second: how they enabled these content creators to build a fanbase and subsequently monetize this influencer reach. And third: the event... See more
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sari added 3y ago
- Others: including musicians, podcasters, writers, illustrators, etc total ~200K
from SignalFire’s Creator Economy Market Map by SignalFire
sari added 3y ago
- The total number of full-time creators: 2 million. It breaks that number down accordingly:
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sari added 3y ago
- Twitch: Of the 3M streamers on Twitch, ~300K have either Partner or Affiliate status (source)
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sari added 3y ago
- Essentially, creators have to balance the distribution potential of certain platforms with the risk of becoming dependent on them, and monetize by either earning a little off of each fan from mainstream content for a big audience or earning a lot off of deeper connections to a smaller set of fans through niche content.
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sari added 3y ago
- YouTube: Of the 31M channels on YouTube, ~1M creators have over 10K subscribers (source)
from SignalFire’s Creator Economy Market Map by SignalFire
sari added 3y ago