a16z Podcast: How the Passion Economy Is Redefining Work | Andreessen Horowitz

In the passion economy: it’s much more about growing your audience or intensifying the relationship that you have with your audience and your customers. It’s about building a depth of fandom.

Passion Economy’s scope extends into any industry where the customer doesn’t view the product/service as a commodity, but cares deeply about the specific individual involved in its creation.

Because new producers enabled by Passion Economy platforms enter the market, previous non-consumers and over-served consumers in various sectors have a wider range of choices than ever before. Consumers have the ability to choose a creator-led offering that is cheaper, more convenient, and more aligned to their preferences.

Li: ...I think the internet uniquely unlocks this opportunity for the next generation and all subsequent generations.  This is different from just “be your own boss.” You can do that in the gig economy. But with a gig, you’re doing really rote commoditized, kind of repetitive work, where the platform is telling you exactly what to do.  Wh... See more