Li Jin on The Passion Economy & Its Hidden Currency

Passion Economy- any potential path of monetization where people are leveraging their individuality.

When people typically talk about the attention economy, they’re referring to creators amassing the attention of an audience, and then, after they have the attention, they’re able to monetize that attention in all sorts of different ways...I think what’s really interesting about NFTs and some of the new creator economy products that are coming into ... See more

The Passion Economy Demands Creator-Format Fit

Passion Economy’s scope extends into any industry where the customer doesn’t view the product/service as a commodity, but cares deeply about the specific individual involved in its creation.

Li: ...I think the internet uniquely unlocks this opportunity for the next generation and all subsequent generations.  This is different from just “be your own boss.” You can do that in the gig economy. But with a gig, you’re doing really rote commoditized, kind of repetitive work, where the platform is telling you exactly what to do.  Wh... See more

The size of the Passion Economy can be assed in two ways 1) the number of influencers who have enough of a following to monetize their work 2) the size of the pockets of spend that could be fulfilled by individual creators