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1,000 True Fans? Try 100
The real breakthroughs that enabled the revival of the 1,000 True Fans model are better understood as cultural. The rise in both online news paywalls and subscription video-streaming services trained users to be more comfortable paying à la carte for content. When you already shell out regular subscription fees for newyorker.com, Netflix, Peacock, ... See more
Cal Newport • The Rise of the Internet’s Creative Middle Class
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The economics of “1000 True Fans”, where a hard-core following of super-fans economically support a creator, dovetails with a recent piece on a “shared values community” business model suggested by Eric Feng. Feng recounts how not all content is subsidized by advertising. The basic idea is that a core base of a creator’s audience is willing to pay ... See more
Edward Rooster • eSports, Communities & Storytelling
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1000 True Fans >>> 1 True Fan (The Story Of The $25k NFT) Here’s another change in the scaling factor. There are new types of products that creators can offer that allow you to scale yourself in completely new ways, and allow you to price discriminate among your audience as well so that you don’t need to just scale your reach and reach mor... See more
NFX • Li Jin on The Passion Economy & Its Hidden Currency
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Today, content creators monetize their social presence through advertising or sponsorships, but these limited methods are often unstainable. That’s why creators are turning to solutions like Superpeer, Patreon, and Gumroad to monetize their audiences. While these solutions help monetize creator time and content, they don’t always allow creators or ... See more
Holyn Kanake • 🧠 A Primer on Social Money by Holyn Kanake
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-Allow creators to capitalize on superfans:
Harvard Business Review • Building the Middle Class of the Creator Economy
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