“Like we’ve created a really positive space on the internet,” Wylie added. How many people can really say that? A place where earnestness was a function not a bug, while managing to retain its cool. An almost impossible task, in other words, which Blackbird Spyplane continues to make look easy.
What is needed, Citarella’s strategy suggests, is an understanding of a kind of post-internet politics, where, like it or not, online life is embraced as part and parcel of how modern belief systems are formed.
Citarella noted that he’s been warning, for more than half a decade, that too many people remain under the mistaken impression that “what happens on the internet isn’t real.” He added that “the professional commentary class” has been particularly insulated from the power of digital discourse, because “they pay attention to the legacy sources of... See more
That’s what you did with Glissant – you created this moment where you were able to bridge popular culture and philosophy, and put Glissant’s totally essential worldview into so many new hands.
As others have said, influencing the world today is not about writing new manifestos, but instead, developing new protocols for how we operate and determining how things are produced, how they circulate, and in turn, how reality is materially composed.
To try to “tell the news” as it needs to be told: poetically. From project to project, to swing between extremes, the soberingly real and the wildly imaginative – something I think our generation does with great skill.
All that it means to be a brand is to have a disposition and an attitude toward the world, which people trust you to deliver on. And to build a brand is to follow your intuition, and find your disposition.