Severin Matusek

When you see work untether from reward in foundational systems like labor, finance, and media, you have to reorient your understanding of the market and the consumer. The future of business and culture is not merely about the value these systems unlock—it’s about the behaviors and beliefs they lock in .

What is needed, Citarella’s strategy suggests, is an understanding of a kind of post-internet politics, where, like it or not, online life is embraced as part and parcel of how modern belief systems are formed.

“The model is the art work,”

This is a chance to bring warmth and fun into an increasingly lonely and isolated world.

NFTs are still early, and will evolve. Their utility will increase as digital experiences are built around them, including marketplaces, social networks, showcases, games, and virtual worlds.

Right now, it’s really easy for us to just constantly say AI will make you better. AI will give you superpowers. AI will do the grunt work in your day-to-day job to free you up for higher-order thinking. We’ve become evangelical about it. In our rush to augment everybody, we’re pushing out Copilot licenses like they’re going out of fashion. We’re... See more

Where do we find the much-needed alternative? While researching my latest podcast, A Sense of Rebellion, I stumbled on a series of debates that took place in the 1970s and pointed in the right direction. Back then, a small group of hippy radicals were advocating for “ecological technology” and “counter-technology”. They weren’t satisfied with... See more

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing,

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