Severin Matusek

If you’re lucky, perhaps something you post will temporarily spark a surge of engagement, but those same spectators, exhausted by the onslaught, will soon shift their weary attentions to the next recommended item flowing close behind. This relentless pace rewards passive consumption, not active interaction with individual creators. The winner-take-... See more

Influencer culture, self-enhancement medicine, cheatware, min/maxing... the signs were coming for a while, but now we have legit, permanent systems at the heart of everyday life that force the decoupling on all of us.

This is a chance to bring warmth and fun into an increasingly lonely and isolated world.

AE: Reflecting back on the past year, one project that stands out for me is Mitchell F. Chan’s The Boys of Summer (2023) because I’m interested in how we are all folded into gamified networks. Which works or exhibitions have resonated the most with you over that time? ‍

At one point I was struggling to connect the dots and our moderator, the science fiction scholar Sherryl Vint, made the very astute observation that what seems to capture my interest is the gap between models and reality.

Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.

Optimising the personal well-being of the creator vs the creator listing in the algorithm.Making things that feel like they matter vs something that grabs people’s attention.

Once you understand the enshittification pattern, a lot of the platform mysteries solve themselves. Think of the SEO market, or the whole energetic world of online creators who spend endless hours engaged in useless platform Kremlinology, hoping to locate the algorithmic tripwires, which, if crossed, doom the creative works they pour their money, t... See more

A group of people - a purpose - a set of releases. That concept has been around for a long time