Severin Matusek

If Silicon Valley’s Web 2.0 era was defined by founders playing God on their computers by creating social networks and other services, the new era is about founders angling to create ‘superintelligent’ computers that may one day surpass humans and become a kind of ‘God’ in the machine.

masterful intellectuo-philosophical breakdowns of sauce semiotics.

Whoever controls infrastructure determines the future. If you doubt that, consider that in Europe we’re still using roads and living in towns and cities the Roman Empire mapped out 2,000 years ago.

However, with the trend of deglobalisation, major powers are now placing greater emphasis on self-strengthening and self-reliance. Their competitive strategies have shifted toward enhancing their relative advantage by restricting the development of rivals. Even if their own growth slows, they aim to ensure that their competitors develop at an even... See more

Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.

If we want to choose how we are interpellated by neural media, that is, if we want to shape ourselves and our subjectivity through the apparatuses of neural media, now is the time to work. Doing so will require that we embrace the unique characteristics of neural media through literacy and experimentation, with a critical sense and a clear... See more

A decentralized brand is a fiction made real, an egregore, a self-sovereign entity that lives through the imagination and belief of many. One does not simply decide what a decentralized brand "is." It is not something that can be created by focus groups, strategists, and identity designers. Like Bitcoin, a decentralized brand has its own autonomy,... See more

The real breakthroughs that enabled the revival of the 1,000 True Fans model are better understood as cultural. The rise in both online news paywalls and subscription video-streaming services trained users to be more comfortable paying à la carte for content. When you already shell out regular subscription fees for newyorker.com, Netflix, Peacock,... See more