Severin Matusek

AI offers creative professionals “a pathway to growing their careers by freeing up time to do more of the things only they can do.”

AI boosters argue that, while, generative technologies are new and shiny, they’re at root no different from the digital technologies an artist like Fincher uses, or the practical ones an artist like Carpenter used. They argue that AI is just another tool.

But I can’t get past the fact that, for something to count as a tool, it has to help you do... See more

Depp vs Heard trial offered a window into the future of media, where content creators serve as the personalities breaking news to an increasing number of viewers — and, in turn, define the online narrative around major events. In this new landscape, every big news event becomes an opportunity to amass followers and clout, and the money that... See more

Web3 is the first time, with the help of great developers like Duncan on our team, an artist can actually build a space that's interoperable on the internet that can handle funds and can handle communities. That's super exciting.

The artists take a pragmatic stance—what Herndon calls the “sexy middle ground”—in debates around A.I. and tech. “We’ve been doing this forever,” her husband adds. “And then the culture war emerged on either side of us.” The pair don’t evangelize for godlike silicon intelligence, nor will they be smashing the machines. They also believe that... See more