I describe us not as a media company, but as a culture-forward media company, meaning that we view culture as the most important thing that’s feeding the planet.
The line between our personal and professional lives has become so blurred that social media feels less like a place for genuine connection and more like a stage for curated performance.
“Everyone’s focused on capabilities – typography, grids, colour theory – but those are the first things AI can replicate,” he says. “Then we pivot to taste, but taste alone isn’t resilient either. You can train a model on what’s tasteful.”
Real differentiation, Forest argues, comes from “taste- making ”, the ability to not only recognise trends, but... See more
“It seems like Gen Z is getting really tired of presentation culture, as you might call it,” Zeke, a 21-year-old biologist and frequent Discord chatter, told me. “The idea that everything you do has to be a representation of your personal identity.”
Indeed, the success of a meme coin depends on its ability to circulate semiotic fragments of itself—images, slogans, icons—that evoke a sense of belonging, rebellion, or humor, however fleeting or contradictory.
To try to “tell the news” as it needs to be told: poetically. From project to project, to swing between extremes, the soberingly real and the wildly imaginative – something I think our generation does with great skill.