Severin Matusek

As others have said, influencing the world today is not about writing new manifestos, but instead, developing new protocols for how we operate and determining how things are produced, how they circulate, and in turn, how reality is materially composed.

What’s the difference between what I do and content creation, or advertising myself, instead of advertising for other people? I think these lines that we draw have become so blurry that it creates a very interesting tension between what counts as serious work and not.

“He’s a manager for people who don’t really know what they need managed because they’re sort of strange creatives,” as one fashion writer puts it.

but continued a love affair with language and meaning as texture and material.

Walk into Lululemon’s new Chicago flagship and you might wonder if you’ve stumbled into a wellness resort.

The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada... See more

A matrix of values vs a singular idea of value.

AI boosters argue that, while, generative technologies are new and shiny, they’re at root no different from the digital technologies an artist like Fincher uses, or the practical ones an artist like Carpenter used. They argue that AI is just another tool.

But I can’t get past the fact that, for something to count as a tool, it has to help you do... See more

The first recorded use of ‘worldbuilding’ was in an issue of the Edinburgh Review , December 1820.

Technologist tended to view their world as somewhat insulated, despite having mass impact on culture and society at large. But over the past decade, at minimum, there’s been far more collisions of scenes. Both production oriented and deeply intellectual.