Severin Matusek

In 2023, we launched an editorial series about AI called Shades of Intelligence. We learnt a lot about the way creatives were beginning to work with this new tech, harnessing it for tasks ranging from creative direction to project rollout. Since then, the needs have shifted. After two years of rapid change, Light and Shade focuses on the wider... See more

From Asparouhova’s perspective, the lesson we should draw is not that bad ideas should in fact be suppressed but that good ideas require the trussing of sturdy, credible institutions—structures that might withstand the countervailing urge to raze everything to the ground.

Status. The token (visible through Opensea and my Twitter profile) signals my involvement in a project that I, and others in my sphere, deem relevant.

Both represent a form of aspirational displacement . This is the idea that when you can't afford a house, you buy mystery boxes that might contain a rare variant and then that’s good enough. It’s a way to perform relationship to consumer culture.

When I first saw this, I thought “Did anyone read this?” That’s always the question when encountering something that you think is god awful. But in the AI era, I found myself asking a follow-up question: “Did anyone write this?”

But mostly they just drop cool pictures and funny memes, and discuss or riff on them. “There’s an understanding that, like, you’re not going to kick each other, you’re not going to judge each other,” he said. “You’re not here to represent your identity; you’re just here to chill.”

Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.