Memetic warfare is not new, but it’s beneficial to contextualise with new zeitgeists to identify new tactics of feed control.

When it comes to meme culture, I would say Elon is a Level 1 Crook or a Level 3 Street Thug at best, but he seized a moment of shared dread to engineer timeline hysteria that went on for days.

Maybe there isn’t much we can do about legislation or swaying big tech shareholder decisions, but there’s a lot of fun to be had on the feed. The feed is not safe, but posting has not been taken away from us yet.

This universalism of meme-feels is almost as resilient as the cheesy “unbreakable” human spirit itself. One can even draw parallels along the late David Lynch’s Transcendental Mediation* chart. Oupi Goupi, again, attests to this. Lakaka’s TikToks transcended language and cultural barriers because beneath all those layers of irony, it tapped into... See more

Looking at memes from the outside, we see an ever-evolving meta-language dynamic hypercontextual structure, but at its core, it simply operates on a single energy source: empathy.

Oupi Goupi proves our brainrot connects us, and it’s on a deeper level that’s inaccessible to bots, slopists, and even CEOs. It requires an understanding of a universal culture that could forever remain alien to them: meme culture.

Dank memes, deep-fried memes, shitposting, feralposting, goblin mode, doomscrolling, or whatever insinuates seemingly senseless online content consumption were all essentially describing brainrot. The term, however, is iconic because it marks a significant turning point. It aptly describes the beginning of our biological coalescence with the... See more

Oupi Goupi is shared by many, from film theorists who drew parallels between Lakaka’s work and that of Godard to cartophilists who are collecting newly produced Goupiland Pokémon-coded cards.