🧠 A Primer on Social Money by Holyn Kanake

Social Money is a branded digital token that individual artists and creators can issue to their online communities. It allows creators to own, control, and coordinate the value that they create across media platforms. It’s kind of like a personal loyalty rewards program, but with added benefits (and risks) for both creators and consumers.

As the workforce is increasingly atomized into a freelancer economy of solopreneurs, social tokens seem to offer a way for any individual to become a creator by printing themselves a kind of upfront loan, as discussed above.

Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.

Social tokens are an intriguing category of cryptoassets. Using social tokens, creators and entrepreneurs can unlock new monetization opportunities leading to a tremendous amount of value being created by this emerging asset class.