added by sari and · updated 2y ago
Building the Middle Class of the Creator Economy
- 10 strategies for fostering the creator middle class:
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago
- -Serve heterogeneity in user preferences & empower niche
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago
- Launching a new platform, Zhu said, was like starting a new country: Getting users to move from an established network that had an ossified economy and social classes to a new network requires the possibility of success—the lure of the American Dream. Furthermore, the new social network had to create upward mobility for all users, to “make sure the... See more
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago
- -Create passive (or almost-passive) income opportunities for creators: While there is significant revenue concentration, for all creators, the sales represent passive income (after products are initially created), allowing creators to scale earnings without scaling time.
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago
- -Focus on content types with lower replay value
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago
- But for content platforms, the move to digital content hasn’t been correlated with a burgeoning long tail: the top creators are massively successful, while long-tail creators are barely getting by.
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago
- Some inequality is inherent in the nature of the passion economy: supply is heterogeneous and non-substitutable, and the trust and affinity that creators build with their audiences should be celebrated. But platforms—from established to brand new—can do more to strengthen the creator middle class and broaden the path to success.
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago
- -Recommend content algorithmically with an element of randomness: when algorithms do the searching for users, there are more opportunities for niches to thrive.
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago
- What is certainly true is this: Creator platforms flourish when they provide opportunity for anyone to grow and succeed.
from Building the Middle Class of the Creator Economy by Harvard Business Review
sari added 3y ago