slow marketing - Marketing For Hippies

Slowness of message

For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.

Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense, m... See more

It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything cha... See more

In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.

In a western culture that’s obsessed with fast time, quick turnarounds and immediate results, can you and I refuse? Can we slow down?