Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When

Success in business comes from helping people — bringing the most happiness to the most people. The best marketing is being considerate. The best sales approach is listening. Serve your clients’ needs, not your own. Business, when done right, is generous and focused on others. It draws you out of yourself, and puts you in service of humanity.

What humans will likely still do best is empathize with other humans, which enables us to persuade, inspire, entertain, and engender trust.

One essential element, the wellspring from which so many inspiring ideas originate, is empathy. Our ability to understand and share the feelings of someone else is what allows us to get to the deeper truths and begin fashioning a story around them. It’s because of empathy that we can get outside ourselves and begin the search for what moves others.

Dream clients will connect with your mission to improve their business holistically. They understand that this takes time, and that they should lean on your expertise in a genuine partnership.