What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
pipchristie.com
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Ana Fragoso and added
Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense, m... See more
💡 How do you run a sustainable business?
Timely not real-time. Rhythm not random. Moderation not excess. Knowledge not information. These are a few of the many characteristics of the Slow Web. It’s not so much a checklist as a feeling, one of being at greater ease with the web-enabled products and services in our lives.
juliana ong and added
In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.
André Chaperon • Values
Panic is not a business strategy.What would happen if we all. slowed. down. our marketing?•It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any... See more
Tad Hargrave • slow marketing - Marketing For Hippies
Ana Fragoso added
Beverley added
Work matters if we do fewer things and stick to what’s needed, wanted, or useful. It’s also more likely to be exceptional. The mere act of creating something valuable can create joint satisfaction and meaning – for everyone. In this environment, work can both matter and be profitable.
Slow productivity is good business.
Slow design
design.family
sari and added
David Horne added