Price Simplifying Vs. Proposition Simplifying: Understanding Your Options | Entrepreneur

No middle ground: free to prospects … or high fees to clients.

OPTIMIZE YOUR PRICING AND PACKAGING

Wufoo的创始人 Kevin Hale告诉我,您可以建立三种类型的企业。

You can build a business that sells the highest quality product. Companies like Apple that build things that are best in class and have the price tag to match.

您可以建立一家销售最优质产品的企业。像苹果这样的公司生产的产品是同类中最好的,并且具有与之匹配的价格标签。

You can build a business that offers the cheapest deals like Walmart or Amazon.

您可以建立一家提供最便宜交易的企业,例如沃尔

You can earn higher prices by specialising and by adding more value to the customer (doing it better).

Finding a problem that warrants switching isn’t enough—it also needs to represent a business model opportunity worth pursuing. This comes down to price and people. As we’ve covered previously, the two are related: price determines your customers, and vice versa.