Grow Your Digital Agency

Read the proposal as if you are a client. Ask “So what?” or “So what does that mean to me?” or “Why should I care?” to every statement in the proposal. If in doubt in the writing stage, add the phrase “which means that…” to emphasise the benefit to the client.

Being technicians, digital people often try to create the best, most perfect solution rather than what is required. It is a fine art to tread the thin line between what is required by the client and what is possible.

You can earn higher prices by specialising and by adding more value to the customer (doing it better).

To be blunt, I call lowering the cost of sales: “Screwing your suppliers’ feet to the ground on price.”

do not under-estimate the skills of people who are good at relationships.

Look for any fat you may have allowed to creep in and eliminate it, now.

Lowering prices probably attracts the wrong clients and eats into your profitability. Raising prices means you lose the pond life and become more profitable.

Run a 13-week cash-flow forecast and update it weekly.

low effort service (making it easy to buy and do business with you) equals high customer loyalty.