people don’t buy products when they understand them. they buy products when they feel understood.
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people don’t buy products when they understand them. they buy products when they feel understood.
Remember, people don’t buy WHAT you do, they buy WHY you do it. If a company does not have a clear sense of WHY then it is impossible for the outside world to perceive anything more than WHAT the company does. And when that happens, manipulations that rely on pushing price, features, service or quality become the primary currency of differentiation
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
It should also be noted that most people don’t know what they want until they’ve actually been presented with it. Also, when people are doing surveys or responding to market research, they do so with logic; however, purchasing is done with emotions and justified with logic after the fact. So you need to supplement asking with observing.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Like the old axiom says, “people love to buy; they hate to be sold.” People buy when they feel like something will make them feel better or help them get what they want.
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
Finding customers’ internal triggers requires learning more about people than what they can tell you in a survey, though. It requires digging deeper to understand how your users feel.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Pictures Create Feelings—and That's What Customers Really Buy