people don’t buy products when they understand them. they buy products when they feel understood.
Saved by alex and
people don’t buy products when they understand them. they buy products when they feel understood.
Don’t you see? You’re selling an easy route to fulfill what we know they already want more of. And for those who believe they already have it, our product can help them too, by giving them a way to express what they feel about themselves to the outside world. What does all this mean? Simply that you can appeal to your audience’s vanity and ego with
... See moreDrew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
It’s not enough to care about somebody. It’s not enough to understand them. They have to feel understood. They have to feel cared about.
Brian Miller • Three New People: Make the Most of Your Daily Interactions and Stop Missing Amazing Opportunities
If those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
truth about your customers. They don’t buy your product just because of the product. They buy it because they believe your product will make their lives better.
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
“People don’t want to buy a quarter-inch drill bit. They want to feel safe and respected.” Bingo. People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
people don’t care how much you know (or what you have to share, sell, or suggest) until they know how much you care.
Justin Wise • The Social Church: A Theology of Digital Communication
What’s your product? What feeling will your customer walk away with? Peace of mind? Order? Power? Love? What is he really buying when he buys from you? The truth is, nobody’s interested in the commodity. People buy feelings. And as the world becomes more and more complex, and the commodities more varied, the feelings we want become more urgent, les
... See moreMichael E. Gerber • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Harvard marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes. But that doesn’t go nearly far enough. No one wants a hole. What people want is the s
... See more