people don’t buy products when they understand them. they buy products when they feel understood.
Saved by alex and
people don’t buy products when they understand them. they buy products when they feel understood.
ease. A study from McKinsey showed that 70 percent of buying experiences are based more on how customers feel they are treated and less on the tangibles of a product.
Paul Jarvis • Company Of One: Why Staying Small Is the Next Big Thing for Business
There’s the part that people can see (important), and then there’s the part they feel (more important!). Leading brands are able to form deep emotional connections because they stand for something that people care about.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Buying is about emotion and desire.