people don’t buy products when they understand them. they buy products when they feel understood.
Saved by alex and
people don’t buy products when they understand them. they buy products when they feel understood.
They may forget what you said, but they will never forget how you made them feel.
They May Forget What You Said, But They Will Never Forget How You Made Them Feel – Quote Investigator®
Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes. But that doesn’t go nearly far enough. No one wants a hole. What people want is the shelf that will go on the wal
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
The second finding is that people do not buy products but meanings. People use things for profound emotional, psychological, and sociocultural reasons as well as utilitarian ones. Analysts have shown that every product and service in consumer as well as industrial markets has a meaning.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
People trust those who understand them, and they trust brands that understand them too
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
People don’t buy what you do. They buy why you do it.”
Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
“People don’t buy products. They buy solutions to urgent problems.”