people don’t buy products when they understand them. they buy products when they feel understood.
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people don’t buy products when they understand them. they buy products when they feel understood.
They want to buy a product that’s going to work. But the engagement and the wit come in that second, tertiary level of the experience.
Debbie Millman • Brand Thinking and Other Noble Pursuits
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The major premise of Simon Sinek’s bestselling book Start with Why can be summarized in his statement “People don’t buy what you do; they buy why you do it.”1 It should make sense, then, that in order to know you well enough to trust you, a buyer needs to understand why you do what you do for a living. What drew you to the profession or the company
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