people don’t buy products when they understand them. they buy products when they feel understood.
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people don’t buy products when they understand them. they buy products when they feel understood.
people don’t buy products when they understand them. they bu...
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What’s the real reason someone will be motivated to spend money on your product? People buy things because they solve a problem. Look at your offer through your customer’s eyes. Do they immediately understand how your product makes their lives easier? They’re not buying the drill. They’re buying the hole that helps them convert that dingy basement
... See moreMeera Kothand • Your First 100
“the belief that technology should not only serve a practical purpose but also evoke an emotional response“
People buy because of emotion and justify with logic. Force an emotional response by touching on a basic want or need. —“Seven Principles of Stopping Power,” The Young & Rubicam Traveling Creative Workshop
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives. This is not because they are better, but because they become markers or symbols of the values and beliefs we hold dear. Those products and brands mak
... See moreSinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
There’s the part that people can see (important), and then there’s the part they feel (more important!). Leading brands are able to form deep emotional connections because they stand for something that people care about.