Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

The secret of a great headline is one that connects emotionally with the person who represents your perfect prospect. A well-written headline targets people emotionally, usually around either a fear or a desire. You headline targets either something they’re scared of or something they really want . . . and it does so on an emotional level.

Copywriting is about structure and strategy.

If you want to get good at sales copy, you’re saying you want to get good at enticing people to click links, fill out forms and spend money.

Here’s the big thing to remember: nobody will write better copy for your stuff than you.

Search through your copy. Look for “I, me, my, we, ours.” Then rephrase, rewrite, and reposition to use the words “you, your, and yours” instead.

They care about having their needs met, their problems solved, their fears calmed, and their desires satisfied.

Bullets that describe benefits or arouse curiosity create pressure in people to get them to take the action you desire.

the few of us who really can do it, write copy that sells, are so much in demand, you can’t even think about hiring us unless you’re willing to spend an arm and a leg. Even then you’ll still have to wait in line.”

Though it helps to read people’s books (obviously), one of the best things you can do is read any sales message that gets you to spend money. That is copy you should study because you’ve connected with it on an emotional level.

People will buy because they want to: Make money Save money Save time Avoid effort Escape mental or physical pain Get more comfort Achieve greater cleanliness or hygiene to attain better health Gain praise Feel more loved Increase their popularity or social status