Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

From my experience, the best copywriting occurs when people don’t realize it’s copy because it’s interesting to them.

Like the old axiom says, “people love to buy; they hate to be sold.” People buy when they feel like something will make them feel better or help them get what they want.

This is the single most valuable secret I ever learned. In my opinion, this is the one that can change your life the fastest. Burn this into your brain. People don’t buy without a reason why.

Here’s a technique I’ve learned to help you make your copy all about them. It’s a shortcut, a hack. Look for these words in your copy: “I, me, my, we, ours.” Why do you want to look for those words? Those words show where you’re talking about yourself. These are the words your prospects don’t care to hear because when you use them you’re usually no

Just go back through your copy, look for any time you’ve used the words “I, me, my, we, ours,” and change the perspective. Change the verbiage. Example: “I want to tell you something here.” Changed perspective: “Here’s something you need to know,” or, “There’s something you need to know in this situation.”

Nobody is born knowing the exact words to use for sales copy. But, unlike a fiction writer or even a non-fiction writer, sales copy follows patterns you can learn. You can use and adapt those proven patterns to quickly create copy that sells. It’s the fastest type of writing you can learn and it’s also the most profitable.

Copywriting is about structure and strategy.

They’ve always had hopes, fears and dreams, and they will continue to have hopes, fears and dreams. They love things. They hate things. They have opinions. The better you understand the people in your niche market, the more money you’ll make and the happier they’re going to be because your can communicate better with them.

Commit these ten reasons why people buy to memory. Use as many of them as you can in your copy to “tie down” the prospect.