Hooked: How to Build Habit-Forming Products
Our brains are adapted to seek rewards that make us feel accepted, attractive, important, and included.
Nir Eyal • Hooked: How to Build Habit-Forming Products
a product can decrease in perceived value if it starts off as scarce and becomes abundant.
Nir Eyal • Hooked: How to Build Habit-Forming Products
for companies building technology solutions, the greatest return on investment generally comes from increasing a product’s ease of use.
Nir Eyal • Hooked: How to Build Habit-Forming Products
“Take a human desire, preferably one that has been around for a really long time … Identify that desire and use modern technology to take out steps.”
Nir Eyal • Hooked: How to Build Habit-Forming Products
Hauptly’s formula for innovation
Nir Eyal • Hooked: How to Build Habit-Forming Products
tools like customer development,11 usability studies, and empathy maps12 are examples of methods for learning about potential users.
Nir Eyal • Hooked: How to Build Habit-Forming Products
If] you want to build a product that is relevant to folks, you need to put yourself in their shoes and you need to write a story from their side.
Nir Eyal • Hooked: How to Build Habit-Forming Products
The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service as the source of relief.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Finding customers’ internal triggers requires learning more about people than what they can tell you in a survey, though. It requires digging deeper to understand how your users feel.