The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)

1. Why should they buy? 2. Why should they buy from

To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.

It’s not that the small businesses aren’t good at “branding” or mass media ads. It’s that they simply don’t have the budget to run their ads in sufficient volume to make them effective.

#2 Large Companies Have a VERY Different Budget

In reality this is the fastest way to fail and I’m certain it’s responsible for the bulk of small business failures. Here are the two major reasons why. #1 Large Companies Have a Different Agenda

They string together a bunch of random tactics in the hope that what they’re doing will lead to a customer. They whack up a website without much thought

Strategy vs. Tactics

By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or multiplying effect on your bottom line.

Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page.