(PDF) Where has all the oil gone? BP branding and the discursive ...
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(PDF) Where has all the oil gone? BP branding and the discursive ...
• The Green World: As a reaction to strong public opinion, scarce natural resources, and strict international regulations, companies will push a strong ethical and ecological agenda.
Nikita Duggal • Future of Work: What Job Roles Will Look Like In 10 Years [Updated]
Jerod Morris added
Brands and commodities therefore need to be considered and critiqued on the basis of the specific cultural and economic contributions they make to society. People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning. This constructivist view is incompatible with popular forms of post... See more
subpixel space • After Authenticity
A discontinuous or non-existent brand presence creates a non-entity—a
Bill Kenney • Conquer Your Rebrand
juarry added
- "An expansive brand accepts a place in society as a type of public good, operating with a simple logic of forever expanding to nourish its every cultural touchpoint."
Hugh Francis • ✨ Expansive Brands • garden3d research
Brian Sholis added
The reality for many brands today is that the needs and wants of customers—who are constructing new, diverse, and more personally meaningful lifestyles—simply don't align with the narrative that brands have labored to build. For rising numbers of those customers, brand heritage and story have become at best irrelevant, and at worst an active barrie
... See moreDavid Mattin • Trend-Driven Innovation
- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."
Hugh Francis • ✨ Expansive Brands • garden3d research
Brian Sholis added
exploring brand promiscuity
The world of ‘ands’: Consumers set the tone
Glen Cassidy added
Brand promiscuity