Trend-Driven Innovation

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic • 1 highlight

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Brand Thinking and Other Noble Pursuits

Debbie Millman • 2 highlights

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Life After Lifestyle

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I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Randy Komisar

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11 Rules for Creating Value in the Social Era

Nilofer Merchant

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Betterness: Economics for Humans (Kindle Single)

Umair • 1 highlight

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The New Capitalist Manifesto: Building a Disruptively Better Business

Umair Haque

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Originals: How Non-Conformists Move the World

Adam Grant • 4 highlights

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