✨ Expansive Brands • garden3d research

An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand ... See more

 In the abundance driven world of the Internet, the dynamics for multiplayer retail change. Instead of increasing the retail distribution of a fungible brand, brand platforms must provide the tooling to adjust the geometry of a brand for specific pockets of demand. Web3 tools can enable more composability via the creation digital franchisees.

Sustainable commerce will be one of the major trends of the coming decades, powering megatrends like overstock and secondhand.

“The Stakeholder Economy” will reinvigorate emerging brands and local businesses and be the most disruptive force against internet behemoths and global marketplaces. Brands are now collectively determined by the content generation of the masses as opposed to a creative agency and a nationwide ad buy. The second disruptive force at play is the const... See more