Marketing is about making soulful bets. If you’re not purcha...

Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.

Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.

Saved by sari and

RelatedCollections

Good marketing wins in the short run and good products win in the long run.

Morgan Housel • Some Things I Think

sari added

Know what you want to stand out for, how you’re different, what you can do that no one else can that can’t be captured by an algorithm or simple market signals, at least not yet.

There’s a market for almost everything.

The most valuable things will always be the ones that are hardest to price.

Superhuman

Britt Gage added

but no marketing succeeds if it can’t find an audience that already wants to believe the story being told.

Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

The Laws ofAdvertising

Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious

and added

The Personal MBA: Master the Art of Business

Cover of The Personal MBA: Master the Art of Business

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Cover of All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Because marketing is the selling of ideas, and ideas create feelings, and feelings impel people to take action, marketing is extremely powerful.

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Ana Fragoso added

marketing = sharing the essence of your work with other beings

introvert marketing for creative hermits — kening zhu